The Data below is based on the UK market and can differ between European regions
1. Marketers are focusing on website personalization :
Marketing professionals are tailoring their sites to each user to ensure that customers see the most relevant products that will stimulate them to take action. One-third of respondents in the UK have already incorporated a personalized experience on their websites, and another 13 percent are planning to do it in the coming year.
2. The management of data continues to be a problem :
Utilizing the potential in their data sets is among the biggest challenges marketers face. Our study found that 63 percent of companies struggle with inaccessible data sets that provide them with only a fragmented understanding of their customers’ behaviour.
3. Engagement with customers is a key factor in proving effective :
Where will marketers invest their money ? Customer engagement technology! These platforms aid marketers in managing the customer experience using data. Customers who utilize a customer engagement platform have very high satisfaction levels.
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